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Color Psychology In Marketing: What’s Your Brand Color?
In the late 1980s, a visitor named Gerard Jan van Bladeren entered the Stedelijk Museum in Amsterdam and stood before Barnett...
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AI vs. Copywriter – Should You Hire a Copywriter?
“Good copywriting is plain speaking.” – David Ogilvy There’s no arguing with one of the greatest Ad men of...
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Are Ad Films a Smart Investment for Your Startup?
Ad Films: The New Normal Ad films are everywhere, and we’ve all been captivated by them at some point. From the...
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Four Ad Hooks You Need to Know to make your ad go viral
The Three Second Rule The first three seconds of your video determine whether it works or not. Three seconds may not seem...
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Can Wall Murals Boost Employee Creativity and Productivity?
Wall Murals: The Earliest Artform Murals have always been a part of human history. From the shadowy depths of prehistoric...
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The Great Indian Holiday Season: A Golden Opportunity for Marketers
Introduction India’s festive calendar is a marketer’s goldmine. With many holidays celebrated with unmatched...
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Six Reasons Why Startups Are Making Ad Films
Seizing the Opportunity Remember the days when ads were a luxury reserved for big brands? Those days are gone! Thanks to...
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5 Common Leadership Branding Mistakes (and How to Fix Them)
A strong leadership brand is more than just a title; it’s a powerful asset that can influence careers, organisations,...
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Employee Onboarding Communication Essentials: Your Startup’s First Impression
Onboarding: A Critical First Impression Onboarding is the first employee experience, yet it’s often a neglected aspect...
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Five Best Corporate Gift Ideas for Employees in 2024
Introduction Have you ever wondered how often a simple gift leaves such a big impact? In India, corporate gifting is...
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Curating Corporate Gift Hampers: 101
Unwrapping the Power of Corporate Gifting “Gifts are tokens of our esteem.” – Ralph Waldo Emerson. Picture...
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Internal Communication Strategy for Startups In 2024
Introduction “Culture is the way things are done around here,” Deal and Kennedy declared in their classic 1982...
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The Ultimate Guide to Leadership Branding
Introduction In today’s hyper-connected world, leadership branding is no longer a luxury but a necessity. From seasoned...
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Collab Revolution: Unlocking Reach and Impact for Indian Creators
Explore the transformative power of cross-disciplinary collaboration in the digital age. Discover case studies, benefits for...
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4 Tips to Unlock Authenticity through Indian Cultural Heritage
Elevate your brand by infusing it with India’s vibrant cultural tapestry, transcending global trends for a unique and...
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Augmented Reality: The New Canvas for Indian Brands
Explore AR’s power to tell immersive stories, build hyper-local connections, and fuel measurable growth for your brand....
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6 Tips and Tricks to Use Videos to Makes Your Brand Viral in India
Conquer the Indian digital landscape with a captivating video! Here is a roadmap to crafting culturally charged narratives,...
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Explainer Videos for Brands: Made Easy
Attention brands! Stand out in India’s bustling digital scene with explainer videos. Learn how to captivate audiences,...
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Interactive Motion Graphics: A Dynamic Evolution for Brand Marketing
Static content fading? Unleash the interactive future! Motion graphics come alive, inviting your audience to explore, engage,...
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Elevate Your Brand : AI Meets Motion Graphics
Discover how AI can personalize your content, boost efficiency, and unlock new creative possibilities. Learn about the latest...
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7 Packaging Design Tips to Crack the Indian Market
Discover the power of packaging in India, from cultural nuances to sensory delight. Understand how product packaging can be a...
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Beyond the Shelf: Package Design and Brand Identity in India
Explore the transformative journey of package design in India, from protection to brand powerhouse. Discover how it weaves...
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4 tips to Crafting the Perfect Packaging for Indian Brands
Unlock the secrets to crafting perfect packaging for Indian brands! Dive into our guide, packed with expert tips and...
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Style Meets Sustainability: A Guide for Indian Brands
Sustainability isn’t just a trend; it’s a strategic canvas for forging deeper connections with discerning Indian...
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Your Ultimate Guide to Print Packaging
Explore the transformative power of packaging as a storytelling tool in the digital age. From engaging the senses to...
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AI-Powered Branding: Connecting Deeper with Customers
Discover how AI is revolutionising branding and merchandising, from personalised recommendations to dynamic content creation....
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4 Tips to Designing an Effective Logo for Your Brand
Discover how to craft an effective logo for the Indian market, incorporating cultural elements and digital media...
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India’s Digital Revolution: 5 Communication Hacks You Need to Know
Dive into key communication trends to help you connect with your audience. Learn about mobile-first strategies, video...
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4 Innovative Market Channels in India You Should Explore!
This blog unveils 4 innovative channels to reach your audience: hyperlocal marketing, voice search optimization, short-form...
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Level Up Your Marketing Game with GenZ and Millennial Marketing
Discover actionable strategies to elevate your marketing game for Gen Z and Millennials in India. From understanding their...
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Design Thinking :Unlock the “Why” Behind Indian Consumers
Struggling to connect with India’s complex consumers? Discover Design Thinking, the user-centred approach that cracks...
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Elevate Your Marketing: The Data-Driven Path to Integration
Discover how Integrated Marketing Communications (IMC) can orchestrate your brand’s symphony, leading to amplified ROI,...
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Data Demystified: How Data-Driven Decisions Unleash Your Marketing Mojo
Ditch the marketing hunch and unleash your inner maverick! This blog post unveils the power of Data-Driven Decision Making...
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Tips and Tricks to Master the Art of Marketing Campaigns in India
Conquer the billion-customer Indian market! This guide unlocks cultural secrets for crafting marketing campaigns that...
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Everything You Need to Know About The Rise of Influencer Marketing in India
Unsure how to connect with India’s digital audience? Explore the rise of influencer marketing and unlock its potential...
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The Ultimate Visual Storytelling Guide for Brands
Unleash the power of visual communication! Learn how compelling visuals can grab attention, build emotional connections, and...
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Winning Strategies: Marketing Lessons from Sports
This blog explores the captivating world of sports and unveils valuable marketing lessons. Learn how to target your audience,...
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Tips and Tricks to Unlock Communication Strategies with AI
Dive into the world of AI marketing and discover how it can transform your communication and fuel success. Learn about...
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Your Guide to Master the Art of Cultural Branding
This blog dives into the world of designing for the Indian market, exploring both hot trends and cultural sensitivities....
Exploring the intersection of everything that sells
